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E-COMMERCE 2016 12-E (G-PIE)
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底下是 E-COMMERCE 2016 12-E (G-PIE) 的內容簡介
For undergraduate and graduate courses in business.
Understanding The Vast And Expanding Field of E-Commerce
Laudon’s E-Commerce 2016: Business, Technology, Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios.
In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
本書特色
Pedagogical Aids Help Students See Concepts in Action
．NEW! Text, data, figures,博客來網路書店 and tables reflect up-to-the-minute developments in e-commerce.
．NEW! Chapter-Opening Cases: In order to help students see how the topics they’re going to read work in the real world, each chapter opens with a case about a leading e-commerce company. These cases relate the key objectives of the chapter to a real-life e-commerce business venture. Cases include:
。The influence of on-demand services such as Uber and wearable technology like Apple Watch (Chapter 3)
。YouTube TrueView online video ads (Chapter 6)
。Twitter’s struggles to make its business model work and be profitable (Chapter 2)
．NEW! Insight Oncase studies contain real-world themes of technology, business, and society. The new and updated studies provide students with a rich understanding of e-commerce and up-to-date coverage of leading controversies and developments.
。NEW! Insight on Technology cases explore the impact of changes in technology on business models used in the online music industry (Chapter 2), study Ford’s use of 3D mobile advertising (Chapter 7), and weigh the triumph of HTML5 over Adobe Flash (Chapter 3).
。NEW! Insight on Society cases cover the Ashley Madison data breach and aftermath (Chapter 5), go in-depth on the Millennial generation (Chapter 9), bring to light Internet surveillance in the U.S and around the world (Chapter 3), and discuss Foursquare and the privacy implications stemming from its efforts to monetize user location data (Chapter 2).
。NEW! An Insight on Business case explores Simply Measured, a social media analytics company (Chapter 7).
．UPDATED! Chapter-Closing Case Studies: Each chapter concludes with a case study based on a real-world organization, including Pinterest’s launch of Buyable Pins and the shift of focus from search to social sharing (Chapter 1). These cases help refresh students’ understanding of chapter concepts by having them apply their knowledge to concrete problems and scenarios.
．Projects at the end of each chapter encourage students to apply chapter concepts using higher-level evaluation skills. Many of these projects make use of the Internet and require students to present their findings in an oral presentation or written report. For example, students may be asked to evaluate publicly available information about a company’s financials at the SEC website, assess payment system options for companies across international boundaries, and/or search for the top ten cookies and the sites they are from on their own computer.
．NEW! Infographics: A variety of additional infographics throughout the book provide a more visual and intuitive access to concepts and information. Infographics make it easier to see and remember patterns and relationships than traditional charts and graphs.
．NEW! Additional video cases have been added to each chapter:
。Chapter 1. The Importance of the Internet for E-commerce
。Chapter 2. Twitter for Business
。Chapter 3. How Freshdesk Uses Amazon Web Services
。Chapter 4. WL Gore Expands Using Demandw博客來are
。Chapter 5. Apple Pay vs. Google Wallet vs. PayPal
。Chapter 6. Pandora’s Recommendation System
。Chapter 7. Pinterest Users Engage with Sephora
。Chapter 8. The Right to Be Forgotten
。Chapter 9. Amazon Echo
。Chapter 10. Vox Media
。Chapter 11. Facebook Graph Search
。Chapter 12. Walmart Retail Link
作者： LAUDON
新功能介紹- 出版社：全華圖書
新功能介紹 - 出版日期：2016/01/01
- 語言：英文
商品網址: E-COMMERCE 2016 12-E (G-PIE)
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1040979541050" >神戶製鋼所承認造假，日本業者繼高田誤導汽車製造商安全氣囊的安全性後，面臨又一誠信危機。（路透） 日本神戶' '104413神戶製鋼所承認，部分鋁製和銅製產品強度和耐久度作假以達到客戶品質要求，豐田' '104588豐田汽車和三菱' '103796三菱重工在內逾200家廠商遭殃，使日本整個「日本製造」的形象再度蒙塵。
日本股市昨天逢假日休市一日，神戶製鋼所今天在東京開盤暫停交易，不過從美國存託憑證（ADR）重挫10%來看，恢復交易勢必跌停。
豐田汽車和三菱重工尚在評估影響。速霸陸表示，該公司為汽車和飛機所生產的組件採用神戶製鋼所所供應的鋁材。
神戶製鋼所承認造假，日本業者繼高田誤導汽車製造商安全氣囊的安全性後，面臨又一誠信危機。神戶製鋼所周日表示，逾200廠商採用問題產品，但並未公布有哪些廠商。
據彭博資訊，神戶製鋼所的前十大客戶包括神鋼商事、三菱、通用汽車、福特汽車、日產汽車、本田汽車、ALCONIX。但不清楚是否這些業者都買到質量作假的材料。
豐田汽車表示，經查證發現神戶製鋼所的問題材料用於引擎蓋、車門、和周邊材料。豐田汽車發言人表示，正迅速查證有哪些車款受影響，「本公司視此供應商一方違反規定是相當嚴重的問題」。
日本汽車製造商未受到醜聞影響，今天早盤和電子股連袂上漲，反映美元對日圓升值。豐田汽車漲1.2%，三菱汽車漲2.3%。
商品網址: E-COMMERCE 2016 12-E (G-PIE)
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